Beyond the Label

This is where we get to explore the inspiration, craft, and experimentation that defines Orin Swift — not just what goes in the bottle, but everything around it. This is where we go beyond the label.

February 15, 2025

YOU HAD ME AT HELL NO

From a bathroom stall in a Louisiana dive bar to blazing neon hanging in a Napa Valley tasting room, Sam Smith’s art doesn’t follow a conventional or straight path. Neither does she.

August 26, 2024

NEW CHALLENGES. SAME GOAL

Meet Kori Butler, Orin Swift Senior Winemaker and Dave’s creative accomplice.

May 16, 2024

REFRAMING THE ART

Explore the art-filled Tasting Room in downtown St. Helena.

April 16, 2024

A CUT ABOVE

This Orin Swift Scissors installation at the St. Helena Tasting Room is impossible to miss.

March 14, 2024

NO ROCK UNTURNED

Take a trip from Napa Valley to explore the details of the Orin Swift Rock experience at our new tasting room.

Orin Swift Founder Dave Phinney in the new St. Helena Tasting Room

January 16, 2024

NEW YEAR NEW SPACE

Go beyond the label, and experience the new Orin Swift Tasting Room in Downtown St. Helena, CA.

The Bank Vault in the Orin Swift Tasting Room

December 13, 2023

UNLOCK THE ORIN SWIFT VAULT

Go beyond the label, and experience the new Orin Swift Tasting Room in Downtown St. Helena, CA.

November 22, 2023

A WOOD BAR FOR OUR ROCK EXPERIENCE

Go beyond the label, and experience the new Orin Swift Tasting Room in Downtown St. Helena, CA.

October 10, 2023

OUR LIGHTBULB MOMENT

The iconic neon sign is one of many design features created by OSC founder, Dave Phinney, in collaboration with local California artists and master craftspeople.

Orin Swift Digital Backgrounds